Nordstrom's New Natural Beauty Offerings

Nordstrom Natural Beauty_Chicago

Earlier in January, Nordstrom opened 43 natural beauty outposts in their brick-and-mortar locations across the U.S. and three in Canada (complete list below) featuring a small selection of products. The complete natural beauty section of more than 1,000 products and 42 brands are featured online, some new to the retailer and others already being sold in the beauty department, but relocated to the natural beauty section.

Nordstrom is the second luxury retailer, after Neiman Marcus, to offer natural beauty products for its shoppers—a salient step toward making clean, green, natural beauty available on a larger scale.

The company’s standard for all products included in the natural beauty section are that the ingredients list for each product must be paraben, phthalate and sulfate free. As a natural beauty junkie, I would like to see even more dirty ingredients eventually banned from the list. However, since there is not a universal standard for what is considered clean or dirty or even acceptable in terms of product ingredients by the Food and Drug Administration (and sometimes not even enough research to disprove or validate safety and toxicity claims), Nordstrom’s promotion of clean beauty products is still very impressive.

While some of the brands included in Nordstrom’s natural beauty lineup, do not make the clean cut for me (read about my standards here), the integration of the comprehensive ingredients filter on their app and online, makes it simple for shoppers to select ingredients that they do or do not want in their own quest for natural beauty.

Below are my favorite clean brands in Nordstrom’s natural beauty section:
* available at Nordstrom natural beauty outposts

  • Arcona*
  • Buddy Scrub*
  • Farmaesthetics
  • Herbivore Botanicals*
  • KNC Beauty* (Currently only in stores, however Nordstrom is working on getting this brand online.)
  • Kypris
  • Lanolips*
  • Odacité Skincare*
  • Plume Cosmetics*
  • Raffaele® Ruberto SKIN*
  • RMS Beauty*
  • Sunday Riley
  • Tata Harper*
  • Youth to the People*

Complete list of cities:

Scottsdale Fashion Square, Scottsdale

South Coast Plaza, Costa Mesa
Brea Mall, Brea
The Shops in Mission Viejo, Mission Viejo
Fashion Island, Newport Beach
Topanga, Canoga Park
Del Amo Fashion Center, Torrance
Santa Anita, Arcadia
The Grove, Los Angeles
Santa Monica Place, Santa Monica
Walnut Creek, Walnut Creek
Corte Madera, Corte Madera
Valley Fair, San Jose
Arden Fair, Sacramento
Fashion Valley Center, San Diego

Park Meadows, Lone Tree
Cherry Creek, Denver

Westfarms, Farmington

International Plaza, Tampa
Aventura, Aventura
Waterside, Naples

Perimeter Mall , Atlanta

Ala Moana, Honolulu

Michigan Avenue, Chicago
Oakbrook Center, Oakbrook
Woodfield Mall, Schaumburg

Somerset Collection, Troy

Fashion Show Mall, Las Vegas

Garden State Plaza, Paramus

South Park, Charlotte

Beachwood Place, Beachwood
Kenwood Towne Centre, Cincinnati

Washington Square, Tigard

King Of Prussia, King of Prussia

Green Hills, Nashville

Northpark Center, Dallas
Stonebriar Mall, Frisco
Barton Creek Square Mall, Austin
The Shops at La Cantera, San Antonio

Downtown Seattle, Seattle
Bellevue, Bellevue
Alderwood, Lynnwood

Pentagon City, Arlington

Pacific Center, Vancouver, BC
Yorkdale Shopping Centre, Toronto, ON
Eaton Centre, Toronto, ON

Talk to me babe!